
The suggestions can be literal. For example, the Nash Kelvinator ad (left) makes clear references to domestic living. The connection between the sighting a target through the bomsight and preserving American homes is all-too-palpable.
The implications are also figural. The second image (right), from Ha-milhamah le-shalom [Our war for peace], ed. Mahadurat Yediot Aharonot (Tel Aviv: Dekel, 1967) has more obvious political implications. In this instance, the sighting a target with a bombsight implies the protection and preservation of the still-young Israel.
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